A Novel Approach to Understanding Branding

Sid Sparks appears out of nowhere and quickly rises from a virtual nobody to a world-renown motivational speaker and life coach to the stars. He touches the lives of millions with an empowering message of hope that amasses a cult-like following. Unfortunately, it isn’t long before his new found notoriety snares him into controversy. He’s […]

The Best Branding Book Not About Branding

Although we don’t always realize it, language is all around us, working, constantly doing things. More often than not, this doing is the act of communicating. However, there are some cases where communication fades into the background and language—in the form of linguistic expressions—morphs into something different. When Saying Is Doing: Unlocking the Power of […]